Marketing Cube

Looking ahead to August and the potential impact of changes to the Australian Privacy Act, you will likely have to make changes to your #martech configuration. We can make an educated guess about those changes, but our European colleagues have been here before us. The GDPR became law in 2018 and is often called the "Grand-daddy" of privacy legislation worldwide. The Boston-based Business News Daily team wrote a piece in January this year titled "How GDPR Is Impacting Business and What to Expect in 2024". Take a moment to read the article over eggs and smashed avocado this weekend. It may give you a flavour of things to come in Australia. #PAW2024 #PowerUpYourPrivacy #PrivacyAwarenessWeek

Australian marketers now see August 2024 as a date that may live in infamy. More on that in the coming weeks. How will the new Privacy legislation impact our audience design? Is there #CX centered work we must do now that can’t be put off until tomorrow? How’s your data? In our experience, most marketers want to protect the personal and private information they possess. Understanding how to design a safe and secure CX for those in your database isn't tricky. It just requires some expertise. We support #Oracle CX Marketing #Eloqua and #SalesforceMarketingCloud clients daily to deliver the best possible experience for their customers & clients. Eloqua clients will find this blog post helpful: https://bit.ly/3y8gRut #PAW2024 #PowerUpYourPrivacy #PrivacyAwarenessWeek

As marketers, we may react disproportionately to opt-out or unsubscribes due to our campaigns. In episode 30 of Email After Dark from the team at Validity Inc., we loved the comment from Laura explaining why we should "embrace the unsubscribe". "I am a big fan of the unsubscribe. I just want people not to fear the unsubscribe. When it comes to mailbox providers, unsubscribes are actually viewed neutrally by mailbox providers. Wherein spam complaints are a negative engagement metric that's going to negatively impact your sender reputation and eventually your deliverability as well. The one thing I always say is in the email ecosphere bad attention is better than no attention. There's a lot of damage that actually can be done from the quiet quitters for your email program. If people don't want your messages it is better to provide them a way to remove themselves from the list than just keep them on as dead weight because again mailbox providers like Gmail and Yahoo are paying attention to those quiet quitters and if you don't have people engaging with those messages eventually that will impact your deliverability and your sender reputation even for those people who do want to receive your messages. So, embrace the unsubscribe."* - Laura Christensen - Senior Director Professional Services of Validity Inc. In this same episode, Laura talks about the value of a preference centre. At Marketing Cube, we're of the firm belief that new subscribers should be invited to share their preferences much earlier in the relationship. #onboarding If with the objective to unsubscribe, your subscriber visits your preference centre for the first time, then you've missed an opportunity. Read further here: https://bit.ly/3ULojnT *SOURCE: Episode 30 | Email After Dark | Validity | 17:33 mins - 18:55 mins #PAW2024 #PowerUpYourPrivacy #PrivacyAwarenessWeek

The Office of the Australian Information Commissioner is raising awareness about privacy this week through Privacy Awareness Week, and marketers are often at the pointy end of this discussion. We gather details and ask people to provide information to access content. The expectation from our customers is that we store their data in a secure location. Your "opt-in" process needs to be rock solid, as is your opt-out process. This week, we have some messages for marketers to ensure your hashtag #CX aligns with customer expectations. #PAW2024, #PowerUpYourPrivacy #PrivacyAwarenessWeek

As we focus more on first-party data, marketers need to be able to extract it to better understand their target audience. This month, we're examining two aspects of #Oracle #Eloqua that support that objective: Eloqua Insight and Eloqua's Program Canvas. These two aspects of Eloqua, included for all Eloqua clients are a valuable tool in your Segment/Audience design and your campaign planning. Click below to register. All Eloqua clients are welcome.

We have two focus areas in May. 1. How to extract reports from Eloqua Insight and we'll show you an Insight Dashboard, very cool for your always-on campaigns. 2. Why you should be using the Eloqua Program Canvas to help you automate more, especially to help harmonise data across your systems. Register today for the Asia Pacific or Amercias & EMEA episode.

As Derek prepares for the April Eloqua user group, he’s seeking input from marketers regarding your experience with lead nurture campaigns.

When was the last time you reviewed your #leadnurture #campaigns? Join us in April as we explore automation in more detail and look at ways Eloqua can help you deliver a more engaging #CX.

Forget chasing down every lukewarm lead. Lead nurturing with Eloqua is like having a secret weapon to turn those prospects into brand champions! Forrester shared some interesting A/NZ numbers today on a webinar about B2B buyers and their willingness to provide contact details via gated content, i.e., a form. (a key tactic in lead nurture campaigns) Their A/NZ Research reports that 74% of buyers are "...willing to share my contact information to access content that’s valuable to me."* Join us in April for the next Eloqua User Group episode. *SOURCE: Forresters 2023 Content Preferences Survey

Wow - 17 years! Founded in 2007, we're thrilled to have had the opportunity to work with extraordinary people from many companies and industries. We're looking forward to 2024 and beyond. Like you, we see many changes coming our way, including how we market, build campaigns, and generally engage with the most critical person in our ecosystem, the customer.